Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model

Hyeseon Lee, Yeonhee Lee, Hyunbo Cho, Kwanyoung Im, Yong Seog Kim. Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model. Decision Support Systems, 52(1):207-216, 2011. [doi]

Abstract

Abstract is missing.