Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Yang-Im Lee, Peter R. J. Trim. Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model. Big Data Cogn. Comput., 6(3):78, 2022. [doi]

Abstract

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