Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach

Jasmine Yeap Ai Leen, Joshua Ignatius, T. Ramayah. Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach. Computers in Human Behavior, 31:250-258, 2014. [doi]

Authors

Jasmine Yeap Ai Leen

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Joshua Ignatius

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T. Ramayah

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