How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization

Ralph Lengler. How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization. In 11th International Conference on Information Visualisation, IV 2007, 2-6 July 2007, Zürich, Switzerland. pages 382-394, IEEE Computer Society, 2007. [doi]

Abstract

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