Predicting trust in online advertising with an SEM-artificial neural network approach

Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Yogesh K. Dwivedi. Predicting trust in online advertising with an SEM-artificial neural network approach. Expert Syst. Appl., 162:113849, 2020. [doi]

Abstract

Abstract is missing.