Social Commerce: the Critical Role of Argument strength and Source Dynamism of eWOM

Wenli Li, Lin Gao, Yulong Ke. Social Commerce: the Critical Role of Argument strength and Source Dynamism of eWOM. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 60, 2014. [doi]

Abstract

Abstract is missing.