Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong. What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 239, 2018. [doi]
Abstract is missing.