Understanding Live Streaming Shopping Intentions: A Vicarious Learning Perspective

Mengyi Li, Qingfei Min, Lixia Hu, Zhiyong Liu. Understanding Live Streaming Shopping Intentions: A Vicarious Learning Perspective. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 108, 2020. [doi]

Abstract

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