Ran Li, Jifeng Ma, Yaobin Lu. Examining Gifting on Social Live Streaming Services: An Identity Investment Perspective. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 86, 2019. [doi]
Abstract is missing.