Value of Learning in Sponsored Search Auctions

Sai-Ming Li, Mohammad Mahdian, Randolph Preston McAfee. Value of Learning in Sponsored Search Auctions. In Amin Saberi, editor, Internet and Network Economics - 6th International Workshop, WINE 2010, Stanford, CA, USA, December 13-17, 2010. Proceedings. Volume 6484 of Lecture Notes in Computer Science, pages 294-305, Springer, 2010. [doi]

Abstract

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