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Decoding Viral Marketing Through Socio-Technical Systems: Behavioral and Data Science Perspectives

Syrios Siyao Li, Sufang Wang, Matthew Kwok On Lee. Decoding Viral Marketing Through Socio-Technical Systems: Behavioral and Data Science Perspectives. Pac. Asia J. Assoc. Inf. Syst., 17(3):3, 2025. [doi]

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