Tailoring Success: Harnessing the Creational Affordances of Generative Artificial Intelligence to Drive Market Performance

Lixu Li, Xiaohua Xin, Xinjie Xing, Yaoqi Liu, Lujie Chen. Tailoring Success: Harnessing the Creational Affordances of Generative Artificial Intelligence to Drive Market Performance. IEEE Trans. Engineering Management, 72:676-688, 2025. [doi]

Abstract

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