Website Interactivity and Promotional Framing on Consumer Attitudes Toward Online Advertising: Functional versus Symbolic Brands

Yu-Wen Li, Shu-Min Yang, Ting-Peng Liang. Website Interactivity and Promotional Framing on Consumer Attitudes Toward Online Advertising: Functional versus Symbolic Brands. Pac. Asia J. Assoc. Inf. Syst., 7(2):3, 2015. [doi]

Abstract

Abstract is missing.