The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study

Mi Li, Jingjing Yin, Shengfu Lu, Ning Zhong. The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study. In Ning Zhong, Kuncheng Li, Shengfu Lu, Lin Chen, editors, Brain Informatics, International Conference, BI 2009, Beijing, China, October 22-24, 2009, Proceedings. Volume 5819 of Lecture Notes in Computer Science, pages 96-105, Springer, 2009. [doi]

Abstract

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