Game Analysis of the Supply Chain Co-op Advertising Based on the Advertising Efforts and Price Discount

Xi Liao, Lihong He, Mengmeng Liu. Game Analysis of the Supply Chain Co-op Advertising Based on the Advertising Efforts and Price Discount. In Seventh International Joint Conference on Computational Sciences and Optimization, CSO 2014, Beijing, China, July 4-6, 2014. pages 414-418, IEEE, 2014. [doi]

Abstract

Abstract is missing.