How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment - researchr publication

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Joon Soo Lim, YoungChan Hwang, Seyun Kim, Frank A. Biocca. How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46:158-167, 2015. [doi]

Abstract is missing.

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