Is Online Consumers' Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers' Past Impulsive Buying Behaviors

Se Hun Lim, Sukho Lee, Dan J. Kim. Is Online Consumers' Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers' Past Impulsive Buying Behaviors. IS Management, 34(1):85-100, 2017. [doi]

Abstract

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