The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers

Joon Soo Lim, Jun Zhang. The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. Telematics and Informatics, 61:101594, 2021. [doi]

Abstract

Abstract is missing.