Analysis of customers' return behaviour after online shopping in China using SEM

Danping Lin, Carman Ka Man Lee, M. K. Siu, Henry C. W. Lau, King Lun Choy. Analysis of customers' return behaviour after online shopping in China using SEM. Industrial Management and Data Systems, 120(5):883-902, 2020. [doi]

Authors

Danping Lin

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Carman Ka Man Lee

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M. K. Siu

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Henry C. W. Lau

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King Lun Choy

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