Understanding shoppers' channel perception and attitude: an analysis of online and retail channels

Hsin-Hui Lin, Yu-Min Wang, Wei-Chun Tai, Yi-Ling Fan. Understanding shoppers' channel perception and attitude: an analysis of online and retail channels. In Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Yinping Yang, Christopher C. Yang, editors, Fourteenth International Conference on Electronic Commerce, ICEC '12, Singapore, August 7-8, 2012. pages 219-226, ACM, 2012. [doi]

Abstract

Abstract is missing.