Exploring the Effects of Aggregate Review Characteristics on Mobile Application Adoption

Fengkun Liu, Alan Brandyberry. Exploring the Effects of Aggregate Review Characteristics on Mobile Application Adoption. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

Abstract

Abstract is missing.