Personas in O2O Mobile Healthcare: A Method for Identifying and Creating User Groups

Tingting Liu, Jiawei Du, Hongming Cai, Ray Farmer, Lihong Jiang, Fenglin Bu. Personas in O2O Mobile Healthcare: A Method for Identifying and Creating User Groups. In Jingzhi Guo, Hongming Cai, Xiang Fei, Kuo-Ming Chao, Jen-Yao Chung, editors, 13th IEEE International Conference on e-Business Engineering, ICEBE 2016, Macau, China, November 4-6, 2016. pages 100-107, IEEE Computer Society, 2016. [doi]

Abstract

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