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Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience

Yong Liu, Hongxiu Li, Xiaoyu Xu, Vassilis Kostakos, Jukka Heikkilä. Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience. Industrial Management and Data Systems, 116(4):801-820, 2016. [doi]

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