An Intelligent Bidding Strategy Based on Model-Free Reinforcement Learning for Real-Time Bidding in Display Advertising

Mengjuan Liu, Jiaxing Li, Wei Yue, Lizhou Qiu, Jinyu Liu, Zhiguang Qin. An Intelligent Bidding Strategy Based on Model-Free Reinforcement Learning for Real-Time Bidding in Display Advertising. In Seventh International Conference on Advanced Cloud and Big Data, CBD 2019, Suzhou, China, September 21-22, 2019. pages 240-245, IEEE, 2019. [doi]

Abstract

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