The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Qiang Liu, Thomas J. Steenburgh, Sachin Gupta. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, 34(1):144-159, 2015. [doi]

Abstract

Abstract is missing.