Meina Liu, Xiaoli Wu. From pixels to action: Virtual influencers promoting pro-environmental behavior through anthropomorphism, credibility, and strategic messaging. Computers in Human Behavior, 173:108778, 2025. [doi]
@article{LiuW25-51,
title = {From pixels to action: Virtual influencers promoting pro-environmental behavior through anthropomorphism, credibility, and strategic messaging},
author = {Meina Liu and Xiaoli Wu},
year = {2025},
doi = {10.1016/j.chb.2025.108778},
url = {https://doi.org/10.1016/j.chb.2025.108778},
researchr = {https://researchr.org/publication/LiuW25-51},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {173},
pages = {108778},
}