Cross-brand and cross-channel advertising strategies in a dual-channel supply chain

Liwen Liu, Lingli Wu, Xianpei Hong. Cross-brand and cross-channel advertising strategies in a dual-channel supply chain. RAIRO - Operations Research, 54(6):1631-1656, 2020. [doi]

Authors

Liwen Liu

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Lingli Wu

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Xianpei Hong

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