The Optimal Pricing Strategy of Online Products Based on Anchoring Effect

Xuwang Liu, Yujie Zhang, Wei Qi, Xiwang Guo, Liang Qi. The Optimal Pricing Strategy of Online Products Based on Anchoring Effect. In 2020 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2020, Toronto, ON, Canada, October 11-14, 2020. pages 694-699, IEEE, 2020. [doi]

Abstract

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