The rise of middle and upper middle class in emerging markets: product and service opportunities

Daria Loi, Sasanka Prabhala. The rise of middle and upper middle class in emerging markets: product and service opportunities. In Nicola J. Bidwell, editor, Proceedings of the 20th Australasian Computer-Human Interaction Conference, OZCHI 2008: Designing for Habitus and Habitat, Cairns, Australia, December 8-12, 2008. Volume 287 of ACM International Conference Proceeding Series, pages 275-278, ACM, 2008. [doi]

Abstract

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