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Direct Marketing Based on a Distributed Intelligent System

Virgilio López Morales, Omar López-Ortega. Direct Marketing Based on a Distributed Intelligent System. In Jorge Casillas, Francisco J. Martínez-López, editors, Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Volume 258 of Studies in Fuzziness and Soft Computing, pages 255-271, Springer, 2010. [doi]

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