Hedonic Motivations in the Web Site: Effects of Music on Consumer Responses in an Online Shopping Environment

Carlota Lorenzo, Miguel Àngel Gomes, Alejandro Mollá, Javier García. Hedonic Motivations in the Web Site: Effects of Music on Consumer Responses in an Online Shopping Environment. In Chin-Sheng Chen, Joaquim Filipe, Isabel Seruca, José Cordeiro, editors, ICEIS 2005, Proceedings of the Seventh International Conference on Enterprise Information Systems, Miami, USA, May 25-28, 2005. pages 59-66, 2005.

Abstract

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