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Green Business and Online Price Premiums: Will Consumers Pay More to Purchase from Environmentally Friendly Technology Companies?

Robert D. St. Louis, Joseph A. Cazier. Green Business and Online Price Premiums: Will Consumers Pay More to Purchase from Environmentally Friendly Technology Companies?. In Martin Santana, Jerry N. Luftman, Ajay S. Vinze, editors, Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS 2010, Lima, Peru, August 12-15, 2010. pages 224, Association for Information Systems, 2010. [doi]

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