Jo Lumsden, Lisa MacKay. How does personality affect trust in B2C e-commerce?. In Mark S. Fox, Bruce Spencer, editors, Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canad. Volume 156 of ACM International Conference Proceeding Series, pages 471-481, ACM, 2006. [doi]
Abstract is missing.