Predictive Analysis on Tracking Emails for Targeted Marketing

Xiao Luo, Revanth Nadanasabapathy, A. Nur Zincir-Heywood, Keith Gallant, Janith Peduruge. Predictive Analysis on Tracking Emails for Targeted Marketing. In Nathalie Japkowicz, Stan Matwin, editors, Discovery Science - 18th International Conference, DS 2015, Banff, AB, Canada, October 4-6, 2015, Proceedings. Volume 9356 of Lecture Notes in Computer Science, pages 116-130, Springer, 2015. [doi]

Abstract

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