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Factors influencing online purchase decisions of pharmaceutical products by baby boomers: mediating effect of consumer behaviour and attitude on trust development

Balakrishna Maddodi, Dasharathraj K. Shetty, Nisha S. Tatkar, Karthikeyan Parthasarathy, B. Shridutt, Suyash Kumar Prasad, S. Pavithra, Nithesh Naik, Delaram Mahdaviamiri, Vathsala Patil. Factors influencing online purchase decisions of pharmaceutical products by baby boomers: mediating effect of consumer behaviour and attitude on trust development. IJBIS, 48(1):118-135, 2025. [doi]

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