Adword auction bidding strategies of budget-limited advertisers on competing search engines

Patrick Maillé, Bruno Tuffin. Adword auction bidding strategies of budget-limited advertisers on competing search engines. In 7th International Conference on Network and Service Management, CNSM 2011, Paris, France, October 24-28, 2011. pages 1-7, IEEE, 2011. [doi]

Abstract

Abstract is missing.