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Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group

Minna Mäläskä, Waqar Nadeem. Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group. In 25th Bled eConference: eTrust: eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Bled, Slovenia, June 17-20, 2012. pages 19, 2012. [doi]

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