Factors influencing consumers' attitude towards adoption and continuous use of mobile applications: a conceptual model

Anshul Malik, S. Suresh, Swati Sharma. Factors influencing consumers' attitude towards adoption and continuous use of mobile applications: a conceptual model. In Vandana Ahuja, Yong Shi, Deepak Khazanchi, Naseem Abidi, Yingjie Tian, Daniel Berg, James M. Tien, editors, Proceedings of the 5th International Conference on Information Technology and Quantitative Management, ITQM 2017, Creating Knowledge and Wisdom via Big Data Analytics, December 8-10, 2017, New Delhi, India. Volume 122 of Procedia Computer Science, pages 106-113, Elsevier, 2017. [doi]

Abstract

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