The Value of Online Users: Empirical Evaluation of the Price of Personalized Ads

Miriam Marciel, Jose Gonzalez, Yonas Mitike Kassa, Roberto Gonzalez, Mohamed Ahmed. The Value of Online Users: Empirical Evaluation of the Price of Personalized Ads. In 11th International Conference on Availability, Reliability and Security, ARES 2016, Salzburg, Austria, August 31 - September 2, 2016. pages 694-700, IEEE Computer Society, 2016. [doi]

Abstract

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