MarkiS: A Marketing Intelligent System Software Application for Causal Modeling

Francisco Javier Marín, Jorge Casillas, Francisco J. Martínez-López. MarkiS: A Marketing Intelligent System Software Application for Causal Modeling. In Jorge Casillas, Francisco J. Martínez-López, Juan Manuel Corchado Rodríguez, editors, Management Intelligent Systems - First International Symposium, IS-MiS 2012, Salamanca, Spain, July 11-13, 2012. Volume 171 of Advances in Intelligent Systems and Computing, pages 165-174, Springer, 2012. [doi]

Abstract

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