Evaluation Indexes of Customer Journey for Contents of Owned Media

Kyohei Matsumoto, Takafumi Nakanishi, Takashi Kitagawa. Evaluation Indexes of Customer Journey for Contents of Owned Media. In Hannu Jaakkola, Bernhard Thalheim, Yasushi Kiyoki, Naofumi Yoshida, editors, Information Modelling and Knowledge Bases XXVIII, 26th International Conference on Information Modelling and Knowledge Bases (EJC 2016), Tampere, Finland, June 6-10, 2016. Volume 292 of Frontiers in Artificial Intelligence and Applications, pages 362-369, IOS Press, 2016. [doi]

Abstract

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