The Adoption of Pinterest for Destination Marketing: The Case of Austrian Destinations

Christian Maurer, Bianca Hinterdorfer. The Adoption of Pinterest for Destination Marketing: The Case of Austrian Destinations. In Zheng Xiang 0001, Iis Tussyadiah, editors, Information and Communication Technologies in Tourism 2014, ENTER 2014, Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. pages 213-225, Springer, 2014. [doi]

Abstract

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