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The Co-Evolution of the "Social" and the "Technology": A Netnographic study of Social Movements in Virtual Worlds

Brad McKenna, Lesley A. Gardner, Michael D. Myers. The Co-Evolution of the "Social" and the "Technology": A Netnographic study of Social Movements in Virtual Worlds. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

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