The Tradeoff between Personalized Service and Privacy: An Empirical Analysis of 3G Adoption

Zhang Mian, Peng Ling. The Tradeoff between Personalized Service and Privacy: An Empirical Analysis of 3G Adoption. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 421-424, IEEE, 2010. [doi]

Abstract

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