Patrick Mikalef, Ilias O. Pappas, Michail N. Giannakos, Kshitij Sharma. Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting. In Arpan Kumar Kar, P. Vigneswara Ilavarasan, M. P. Gupta, Yogesh Kumar Dwivedi, Matti Mäntymäki, Marijn Janssen, Antonis C. Simintiras, Salah Al-Sharhan, editors, Digital Nations - Smart Cities, Innovation, and Sustainability - 16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21-23, 2017, Proceedings. Volume 10595 of Lecture Notes in Computer Science, pages 351-362, Springer, 2017. [doi]
Abstract is missing.