How Do Consumers Evaluate Value Propositions of Connected Car Services? - researchr publication

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Martin Mikusz, Tobias Herter. How Do Consumers Evaluate Value Propositions of Connected Car Services?. In 22nd Americas Conference on Information Systems, AMCIS 2016, San Diego, CA, USA, August 11-14, 2016. Association for Information Systems, 2016. [doi]

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