Andreas Mladenow, Niina Maarit Novak, Christine Strauss. Online Ad-fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation. In Ismail Khalil, Erich Neuhold, A Min Tjoa, Li Da Xu, Ilsun You, editors, Information and Communication Technology - Third IFIP TC 5/8 International Conference, ICT-EurAsia 2015, and 9th IFIP WG 8.9 Working Conference, CONFENIS 2015, Held as Part of WCC 2015, Daejeon, Korea, October 4-7, 2015, Proceedings. Volume 9357 of Lecture Notes in Computer Science, pages 109-118, Springer, 2015. [doi]
Abstract is missing.