Gaining Insight into Cognitive Structure Using GALILEO Method: Where is Your Web Site in the Customers Cognitive Space?

Junghoon Moon, Cheul Rhee, Hyunjeong Kang, G. Lawrence Sanders. Gaining Insight into Cognitive Structure Using GALILEO Method: Where is Your Web Site in the Customers Cognitive Space?. JECO, 8(1):26-40, 2010. [doi]

Abstract

Abstract is missing.