Is Nike female? Exploring the role of sound symbolism in predicting brand name gender

Sridhar Moorthy, Ruth Pogacar, Samin Khan, Yang Xu. Is Nike female? Exploring the role of sound symbolism in predicting brand name gender. In Ellen Riloff, David Chiang 0001, Julia Hockenmaier, Jun'ichi Tsujii, editors, Proceedings of the 2018 Conference on Empirical Methods in Natural Language Processing, Brussels, Belgium, October 31 - November 4, 2018. pages 1128-1132, Association for Computational Linguistics, 2018. [doi]

Abstract

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