No Such Thing as Too Much Chocolate: Evidence Against Choice Overload in E-Commerce

Carol Moser, Chanda Phelan, Paul Resnick, Sarita Yardi Schoenebeck, Katharina Reinecke. No Such Thing as Too Much Chocolate: Evidence Against Choice Overload in E-Commerce. In Gloria Mark, Susan R. Fussell, Cliff Lampe, m. c. schraefel, Juan Pablo Hourcade, Caroline Appert, Daniel Wigdor, editors, Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, Denver, CO, USA, May 06-11, 2017. pages 4358-4369, ACM, 2017. [doi]

Abstract

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